Live Like Your Are Alive
Copywriting
📍Agency: Mojo Supermarket
The iconic lululemon Align leggings had its 10th birthday! lululemon tasked us with disruptive social concepts that heroes the Align leggings for its 10th anniversary. The big Live Like You Are Alive campaign included concepts for celebrity talent, lululemon always-on content, and big disruptive ideas that centered on No Line leggings to kick it all off.
For this campaign I created social concepts for lululemon always-on and celebrity talent content for Suni Lee, Kelsea Ballerini, KAZUHA, Hannah Berner, etc. that celebrated the Align leggings’ 10th birthday and living like you’re alive.
10 Years of Align
We did a deep dive on each celebrity ambassador and their talents to help guide their unique Live Like You Are Alive concepts.
Whether they’re dancers, tennis players, or gymnasts, we made sure that each celebrity concept felt personal to them and their Aligned behaviors.
