TikTok - Always On
Copywriting
📍Agency: Mojo Supermarket
One of my biggest flexes yet. I served as cpywriter for all of TikTok’s social accounts (@TikTok on TikTok, Instagram, Threads, Facebook, and YouTube Shorts).
With the cloud of “The Ban” looming over TikTok, our workflow consists of everything from scrappy, always-on, trending content to produced social campaigns— keeping the political eggshells and public sentiment top of mind. My team concepted, produced, and edited fun, social-first content that highlighted the impact TikTok has on all of us.
👥 114 million followers 📅 6 month [extended] contract 🤳 ≈ 100 new concepts
Tapped Into Fandoms
My Side of TikTok
#FashionTok and #FilmTok are my corners of TikTok and I had the pleasure of helping TikTok tap into those communities for the 2025 Oscars, Cannes Film Festival, The Met Gala, and more!
TikTok’s Impact
TikTok’s impact is undeniable— from trends that have an IRL impact, to stories that touch millions and save lives. Our job was to highlight how one TikTok can make a big impact.