Nike – The A’One Experience (Tampa, FL) | Experiential (via Becore)

I was brought to support Nike in the creative direction of the Tampa, Florida stop on WNBA superstar A’ja Wilson’s signature shoe release tour, The A’One Experience. This high-energy event was designed to celebrate Wilson’s first-ever signature sneaker while engaging the local community through immersive brand storytelling and interactive moments.

As both a fan and creative, I took a deep dive into A’ja’s story, including reading her book, to ensure every element of the experience was authentic, intentional, and deeply reflective of her voice and values. From visual design to interactive touchpoints, my goal was to craft a space that resonated with her journey, her community, and the spirit of the game.