Cash App x Visa FIFA Watch Parties
Creative Strategy | Talent Search
📍Agency: BeCore
The 2026 FIFA World Cup took North America (and the world, of course) by storm! I had the opportunity to work alongside the BeCore team to strategize talent for sold out FIFA World Cup Watch Parties hosted by Cash App x Visa in Houston and Atlanta.
Talent search included local influencers, beloved businesses/organizations, and live entertainment. Including DJ Austin Millz and local tastemakers/creators like Shawn the Food Sheep and Rebecca Banda.