Cash App x Visa FIFA Watch Parties

Creative Strategy | Talent Search

📍Agency: BeCore

The 2026 FIFA World Cup took North America (and the world, of course) by storm! I had the opportunity to work alongside the BeCore team to strategize talent for sold out FIFA World Cup Watch Parties hosted by Cash App x Visa in Houston and Atlanta.

Talent search included local influencers, beloved businesses/organizations, and live entertainment. Including DJ Austin Millz and local tastemakers/creators like Shawn the Food Sheep and Rebecca Banda.

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Cleats on the Ground UGC

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